The Original UnBraider is a game-changer for anyone who dreads the long process of taking down braids. This innovative tool can help you remove up to 8 braids at once, making the task much quicker and easier.
Natasha Anderson invented the Original UnBraider in 2004 to find a more efficient way to take down her daughter’s braids. After taking a break from the business, her daughter Khadija Imara took over as CEO in 2021 and relaunched the product in February 2023 due to high demand.
Imara noticed a resurgence in natural hair and protective styles and believed it was the perfect time to bring back the Original UnBraider. A video demonstrating how to use the tool went viral at the start of the year, racking up over 4 million views and receiving positive feedback from the community.
Imara explained that their comb is unique in its ability to remove multiple braids at once, significantly cutting down the time needed for braid removal. Depending on the size of the braids, users can take out even more than 8 at a time.
Beyond the Original UnBraider, Imara is working on expanding the business and making their products more accessible. They also offer a Comb-Out Spray Conditioner and No Itch Shampoo, with hopes of these products becoming available at local retailers.
The core mission of the Original UnBraider has always been to benefit the community by providing helpful hair care tools. Imara envisions the $27.99 comb as a way to make hair stylists and take-down businesses more profitable and successful.
Imara aims to ensure their success benefits the broader community, staying true to their mission of supporting and uplifting others through their innovative products.