Beyoncé is now the face of Levi’s new campaign called “Reimagined,” bringing a touch of high fashion with just a simple white tee. The singer, who also has a track named “Levi’s Jeans” on her latest country album, created quite a buzz when the campaign launched, leaving fans thrilled.
In the campaign, Beyoncé is setting trends in a laundromat, dressed head-to-toe in Levi’s. She wears a cropped white tee, snug blue jeans, and a denim cowboy hat. Her platinum blonde hair in loose curls perfectly complements her caramel complexion and hazel eyes.
The campaign’s first chapter, “Launderette,” is a modern take on the brand’s iconic 1985 ad, which originally featured Nick Kamen in a 1950s launderette emptying a bag of rocks into a washing machine. In this new version directed by Melina Matsoukas, Beyoncé throws a pail of diamonds into the machine along with her Levi’s jeans.
Beyoncé expressed her excitement about partnering with Levi’s, noting the importance of celebrating the female perspective in fashion, especially with denim which has traditionally been seen through a male lens.
With her successful haircare line Cécred, whiskey brand SirDavis, and now the Levi’s campaign, Beyoncé is showcasing her diverse talents and business savvy. So, what do you think? Hot or not?