The Original UnBraider tool is a game-changer when it comes to removing braids. While many of us love the look and convenience of braided hair, we often dread the long and tedious process of taking them down. Thankfully, there’s now a tool that lets you unravel up to eight braids at once.
Natasha Anderson created the Original UnBraider in 2004 to find a quicker way to undo her daughters’ braids. After a break from the business, her daughter Khadija Imara took over as CEO in 2021 and relaunched the product in February 2023, recognizing its potential to help many people.
The resurgence of natural hair and protective styles has made this tool more relevant than ever. A video demonstrating the UnBraider went viral earlier this year, racking up over 4 million views and sparking a lot of positive feedback. People loved the idea of a tool that could take out multiple braids at once, saving a lot of time.
Imara explained that no other comb on the market can do what theirs does. It can handle up to eight braids at once, and possibly more if the braids are smaller, making the take-down process faster and easier.
Besides the Original UnBraider, Imara is expanding the business with products like a Comb-Out Spray Conditioner and No Itch Shampoo, aiming to make them available in local stores soon. She emphasizes that the UnBraider was designed to benefit the community, a product made by and for those who use it.
Imara hopes the affordable $27.99 comb can help hair stylists and take-down businesses become more profitable. She aspires to share their success and enable others to succeed, staying true to their mission and values.