Beyoncé is rocking a classic look in the new Levi’s campaign called “Reimagined.” Known for her song “Levi’s Jeans” on her latest country album, she made headlines when the campaign launched, exciting fans everywhere.
In the campaign, Queen B is styled in a full Levi’s outfit, featuring a cropped white tee, blue jeans that show off her figure, and a denim cowboy hat, all set in a laundromat. Her platinum blonde hair is styled in loose curls, highlighting her caramel skin and hazel eyes.
The first part of the campaign, named “Launderette,” is a modern take on Levi’s iconic 1985 ad with Nick Kamen. Instead of Kamen pouring rocks into a washing machine, Beyoncé is seen adding diamonds along with her jeans, in a video directed by Melina Matsoukas.
Expressing her excitement in a press release, Beyoncé shared her honor in working with Levi’s to create quintessential American imagery. She believes this campaign is significant because it showcases denim from a female perspective, which has often been overlooked.
Beyoncé is showing her versatility and business skills, not just through music but also with her Cécred haircare line, whiskey brand SirDavis, and now the Levi’s campaign.
What do you think? Is it hot or not?