Anifa Mvuemba, the founder and designer of the ready-to-wear brand Hanifa, is making waves in the fashion world with her latest Fall/Winter 2024 collection. Named “It Girl,” this collection is packed with vibrant colors, bold prints, and flattering feminine silhouettes. Besides ready-to-wear pieces, Hanifa also offers stunning bridal wear and handbags.
Anifa’s journey began in 2012 when she first launched her collection. Since then, Hanifa has grown significantly in popularity, especially among celebrities and fashion enthusiasts.
Anifa credits “Fashion Bomb Daily” for being a crucial part of Hanifa’s early success. The platform, created by Claire Sulmers, helped bring Hanifa into the spotlight for its primary customer base, black women. Anifa often expresses her gratitude towards Claire for the exposure that led to many viral moments for the brand.
Inspired by the vibrant and diverse energy of New York City, Anifa’s latest collection features animal prints and textured materials. Although they initially planned to showcase at New York Fashion Week, scheduling conflicts led Anifa to independently unveil her collection. The “It Girl” collection reflects Anifa’s identity as a black woman and a determined designer in a challenging industry.
Despite barriers related to diversity and inclusivity at major fashion events, Anifa has successfully built a renowned brand with fans like Michelle Obama, Beyonce, Sarah Jessica Parker, and Cardi B. Anifa’s dedication and versatility extend beyond design; she is also praised for her business acumen by Yesmin Anthony, the COO of Hanifa.
Looking ahead, Anifa envisions owning a department store entirely dedicated to her lifestyle brand within the next five years, believing in thinking big and achieving great things.
For those wanting to stand out and make a bold fashion statement, Hanifa’s Fall/Winter 2024 collection is the perfect choice. Check out the collection at Hanifa.co.