Rihanna is making history again by becoming the first Black woman to be the face of Dior’s J’Adore fragrance. For 20 years, actress Charlize Theron represented the brand, so this is a big change for Dior, which decided to choose an icon like Rihanna.
Dior expressed their excitement on Instagram, stating how thrilled they are to welcome Rihanna. Her immense talent, beauty, and universal appeal now represent the essence of J’Adore. Interestingly, Rihanna may have hinted at this collaboration when she attended the Dior Haute Couture show in January, wearing a black Dior Bar jacket reminiscent of a design from 1947 by Christian Dior himself.
Rihanna is known for making savvy business moves, and this partnership seems to be a smart choice for Dior, especially with the success of her ‘Fenty’ brand. With her achievements in beauty, skin, and hair products, there’s speculation about whether she might launch her own Fenty fragrance in the future. Only time will tell.
Meanwhile, many are excited to see Rihanna as the face of J’Adore, starting September 1 when her campaign launches. Congratulations to Rihanna! What do you think—hot or not?