Waraire Boswell, a distinctive and talented designer, passed away at 48, leaving a lasting impact on the fashion world. He was renowned for redefining the power suit and creating menswear for celebrities and athletes like Jay-Z, Will Smith, Kanye West, and LeBron James. Born on September 29, 1975, in Altadena, California, Boswell passed on July 31, 2024, after a private struggle with illness, yet his artistry lives on.
Despite his challenges, Waraire never let his circumstances hinder his mission to design clothes that made his clients look and feel their best. Before his fashion career took off, he studied Radio and Television Film at California State University, Northridge. He initially worked at talent agencies like United Talent Agency and the William Morris Agency.
Standing tall at 6’7”, Waraire struggled to find suits that fit him, leading him to design his own. These designs quickly caught the attention of peers and industry executives. In 2002, he launched his own brand, “WARAIRE BOSWELL,” offering custom and ready-to-wear clothing.
He catered to professional athletes, including NBA stars like the late Kobe Bryant, Tristan Thompson, and Kevin Durant. From tailored suits to sportswear, Waraire aimed to make a global impact with his designs. His meticulous attention to detail earned him numerous accolades, such as being named Mercedes Benz Classic Designer of the Year in 2005.
Waraire was also behind McDonald’s major uniform redesign in 2017, and collaborated with brands like Nike, American Express, and Fear of God. His work featured in top fashion magazines like Vogue, GQ, and Vanity Fair.
He had an artist’s perspective, seeing beauty in everything and daring to think outside the box. Whether using luxurious fabrics or upcycling from thrift stores, Waraire’s designs balanced style and functionality.
Waraire leaves a lasting legacy in the fashion industry, having blazed a new trail with his exceptional creativity. He is survived by his wife, Monica, their two children, Miles and Mason, his mother, Ann, and his sister, Kasmin. Our deepest condolences go out to the Boswell family at this difficult time.