It’s hard to picture the fashion world without the influence of Black designers. Throughout history, the most famous celebrities, athletes, and models have worn designs created or inspired by Black visionaries. Trends like zoot suits, track suits, and sweat suits have been made famous thanks to these trailblazing Black creators. Yet, their massive influence isn’t always reflected in their representation within the industry. As of 2021, only 7.3% of designers in America are Black, facing numerous systemic challenges and racial inequalities despite their significant contributions.
The road to success for Black designers who have broken through these barriers has been anything but easy, requiring immense perseverance, hard work, and determination. Even with some progress and growing awareness of these disparities, new designers still find it tough to establish themselves in the fashion world.
To aid in this effort, McDonald’s USA has introduced the “Black and Positively Golden Change of Fashion” program. This initiative aims to support five emerging Black designers by offering them valuable resources and opportunities. The program features designers from all over the country: Durrell Dupard, Shareef Mosby, Larissa Muehleder, Heart Roberts, and Nia Thomas. They will receive guidance from experienced mentors, participate in expert-led masterclasses, engage in one-on-one mentoring sessions, be featured on large platforms, and even get a chance to create two merchandise lines, including a capsule collection set to debut in 2025.
At September’s New York Fashion Week, these talented designers experienced numerous events such as a live Meet and Greet at Times Square McDonald’s, a pop-up shop and film premiere at the Change of Fashion Symposium, and a “Toast to Black Excellence” reception. McDonald’s also partnered with luxury design house LaQuan Smith for a week-long apprenticeship, where they served as the official late-night food sponsor at his runway show after-party, featuring Chicken McNuggets and Fries. The company is dedicated to promoting Black-owned brands by launching the “Show Up and Show Out in Black” campaign in collaboration with Zerina Akers’ Black Owned Everything, encouraging support for Black designers.
During NYFW, the goal was to encourage everyone to buy from Black-owned brands and share their looks on social media. The designers made a significant impact at NYFW, and now let’s get to know them and their mentors who will help propel their careers forward.
**Nia Thomas**
Nia Thomas has made a bold statement by naming her label after herself, emphasizing her commitment to quality and sustainability. She aims to empower anyone who wears her designs while using eco-friendly fabrics. Based in New York, Nia is mentored by Shawn Howell, a seasoned retail executive from Saks Fifth Avenue. Shawn’s extensive experience in fashion retail will undoubtedly enhance Nia’s growing presence, which has already reached over 30 countries.
**Shareef Mosby**
Describing his designs as “unconventional,” Shareef Mosby has made a name for himself with his brand VICTIM15, combining avant-garde pieces with streetwear. Originally from Harlem and raised in Richmond, Virginia, Shareef’s journey began at 15 and has since taken him to major fashion hubs like New York City and Miami. His mentor is Elaine Welteroth, a trailblazer at Condé Nast. With Elaine’s guidance, Shareef aims to achieve lasting success in the fashion industry.
**Heart Roberts**
Heart Roberts rejects conventional rules in fashion, creating unique pieces for his brand HEARTHROB. Growing up in Brooklyn, he has always aimed to break into spaces previously inaccessible to people like him. His mentor is Sherri McMullen, CEO and Founder of McMullen, a luxury retail store. With over 20 years of experience, Sherri is dedicated to uplifting Black designers, making her the perfect guide for Heart.
**Larissa Muehleder**
Larissa Muehleder draws inspiration from her global roots. Born in Germany with Austrian and Nigerian heritage, and having lived in Paris before settling in Brooklyn, her designs reflect a unique blend of cultures. Her brand, Muehleder, empowers both the wearers and the broader community. She proudly showcases Black models and aims to position Black individuals as embodiments of luxury. Larissa is mentored by Jacqueline Cooper, COO of Laquan Smith, who will help her elevate her brand in the luxury fashion scene.
**Durrell Dupard**
Durrell Dupard from New Orleans has transformed sewing and crocheting into an art form through his brand Freddie Estelle. Inspired by his family, Durrell creates unique designs worn by cultural icons. Justina McKee, CEO of Matte Collection, serves as his mentor. Justina’s expertise will be invaluable as Durrell navigates the fashion industry.
You can follow the journey of these talented designers on Instagram @wearegolden.