The Original UnBraider tool is truly groundbreaking and has transformed the often dreaded process of taking down braids. Many people love the look and feel of braided hairstyles but aren’t fans of the hours or even days it can take to remove them. The Original UnBraider lets you take down up to eight braids at once, making the whole process much quicker and less tedious.
Natasha Anderson came up with the Original UnBraider in 2004 because she wanted a more efficient way to take down her daughters’ braids. After a break from the business, her daughter Khadija Imara took over as CEO in 2021 and relaunched it in February 2023, recognizing the growing demand for the tool and its potential benefits for the community.
With a renewed interest in natural hair and protective styles, Imara saw the perfect opportunity to reintroduce the company. A video demonstrating the UnBraider went viral, gathering over 4 million views and receiving positive feedback for its innovation. Their unique comb allows users to remove up to eight braids at once, and even more if the braids are smaller, significantly cutting down on time.
Besides the Original UnBraider, Imara is expanding the business by offering products like a Comb Out Spray Conditioner and No Itch Shampoo, with hopes that one day they’ll be available at local stores. Imara emphasizes that the product was developed with the community in mind, taking pride in creating solutions for their own needs.
Imara aims to help hair stylists and businesses boost their profits simply by using the $27.99 comb, fostering success across the board. Her mission is to share their achievements and enable others to thrive, paying success forward as a guiding principle.